Simplicity . Chunking . Contrast . Visual Varibles
Designing for simplicity is a process of elimination.
Simplicity forces you to have a good reason for everyday. In film, it's called Foreshadowing. Yet, if you can't explain it simply, you don't understand it well enough which is i agreed with it. Because if you don't know how to express and explain the simplicity, how do other people know it is simply?
Chunking
-Elements of Perception + Memory = Chunks
-simplify by dividing informations.
-bite size for easy storage.
Contrast
-difference along a visual dimension.
-communicates information.
-elements stand out.
Visual variables are used for communication by encoding data and drawing distinctions between visual elements. There are 2 ways of visual variables which are selectivity & associativity. Most variables are selective but shape is not selective in general because it is hard to pick out triangles a midst a sea of rectangle. Associativity is the opposite of selectivity. t is easy to ignore the variable and let it all blend in to one another.
User-centered design (UCD)
A design philosophy and a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.
Designers need to analyze and foresee how users are likely to use a product and test the validity of their assumptions with regards to user behaviour in real world tests with actual users. Such testing is necessary as it is often very difficult for the designers of a product to understand intuitively what a first-time user of their design experiences, and what each user's learning curve may look like.
Methods of involving the user:
- the easiest way is.... TALK TO THEM.
as well as:
- interview
- focus groups
- prototyping
- direct observations
- indirect observations
- studying documentation
- contextual interviews + site visits.
References :
http://en.wikipedia.org/wiki/Contrast_(vision)
http://en.wikipedia.org/wiki/User-centered_design
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